NIFT CASE STUDY
Cactus Skincare Finds the Formula for More Efficient Customer Acquisition with Nift
Below target CPA
Growth in monthly orders
Gift selection rate
Challenge
Cactus Skincare wanted to introduce its brand to net-new consumers with a genuine interest in its products and efficiently turn that discovery into customer acquisition.
For an emerging brand competing in a crowded skincare category, the challenge wasn’t simply reaching more people. Cactus needed to reach the right consumers, give them a compelling reason to discover and try the brand, and acquire new customers at a CPA that could outperform expectations.
Solution
Cactus partnered with Nift to reach new consumers through gift experiences delivered across Nift’s partner network.
After receiving the opportunity to choose a thank-you gift, consumers could select Cactus from a curated set of brands, creating a moment of active discovery and a clear signal of interest in the brand.
Cactus and Nift then continuously tested and refined the experience to understand what resonated with consumers and convert that interest into efficient customer acquisition.
As the program was optimized, Cactus found the right approach to drive stronger performance. From July to September, the brand more than doubled monthly orders while lowering CPA by 47%, ultimately reaching its target acquisition efficiency and creating a foundation for continued growth with Nift.
Nift has exceeded all our expectations. We’re faced with a highly competitive category and Nift is helping new customers discover Cactus in a way no other media channel has, while delivering a lower cost per acquisition than any other channel we use. For an emerging Australian skincare brand, that combination of discovery and performance is incredibly powerful. Nift has given Cactus Skincare a new way to scale.
Conclusion
By combining opt-in discovery with a gift designed to encourage product trial, Cactus created a new path to customer acquisition in a highly competitive skincare category.
As Cactus and Nift refined the experience, monthly orders grew 2.2x and CPA improved 47% from July to September, demonstrating how gift discovery can help emerging brands turn consumer interest into increasingly efficient customer growth.
Key Results
Below target CPA
Growth in monthly orders
Gift selection rate
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